What It’s Really Like to Compete at the ATA Truck Driving Championships

lisa steed The Competitive Side of Trucking Nobody Talks About

Most people outside the industry don’t know that truck driving has a competitive circuit. The American Trucking Associations’ Truck Driving Championships have been running for decades, drawing professional drivers from across the country to compete in precision driving events that test the skills most people never see unless something goes wrong on a highway. Lisa … Read more

What People-Centered Leadership Means When You’re Running a Delivery Operation

lisa steed People-Centered Leadership in a Delivery Operation

“People-centered leadership” is one of those phrases that sounds meaningful in a conference room and gets tested immediately on an actual route. In a delivery operation, where drivers are moving fast, timelines are tight, and the margin for error has real consequences, leadership either works or it doesn’t. The team knows within the first few … Read more

Lisa Steed Spotlights National Truck Driver Appreciation Week 2026

lisa steed National Truck Driver Appreciation Week 2026

National Truck Driver Appreciation Week 2026 runs September 13 through 19, and for the 38th consecutive year, the American Trucking Associations is inviting the country to pause and recognize the people who keep goods moving across every corner of the nation. More than 80% of U.S. communities rely exclusively on trucks to meet their freight … Read more

The Women in Trucking Conference You Should Already Have on Your Radar

lisa steed Why Women in Trucking Need to Know About Accelerate!

The Women In Trucking Association’s Accelerate! Conference & Expo runs October 25 through 28, 2026 in Dallas, Texas, and if you work anywhere in transportation and haven’t been paying attention to it, now is the time to start. This isn’t a generic industry event with a women’s panel bolted on at the end. It’s built … Read more

You Don’t Need a Business Degree to Build a Great Logistics Company

lisa steed logistics

The Non-Traditional Path That Built Two Successful Transportation Companies Business schools teach strategy, finance, and operations management. What they don’t teach particularly well is how to read a room, build real trust with a team of drivers, or navigate the kind of human complexity that shows up every single day in a delivery operation. Lisa … Read more