Accelerate! Conference and Expo will take place in Dallas, Texas October 25-28, 2026. This conference is an event for female leaders in the transportation and logistics industries. The Women In Trucking Association hosts the event annually.
For Transportation Entrepreneur and Logistics Leader Lisa Steed, one reason she attends Accelerate! is to remain connected with the rapidly changing world of trucking — in the unique positions of a woman business owner. As a female business owner in a male-dominated industry, Steed greatly appreciates the opportunity to learn from other women in the industry. She understands the extreme value of learning from other women leaders who are active in shaping the present and future of transportation leadership, fleet operations, safety cultures, and logistics innovations.
Agenda: What to Expect
Accelerate! Conference & Expo is structured as a four-day event featuring:
- keynote sessions
- networking opportunities
- breakout discussions
- educational workshops
- and expo experiences
Opening day’s agenda includes:
- Exhibitor Set-Up
- Registration
- New Attendee Orientation
- Speed Networking
- and a keynote session designed to introduce attendees!
For someone like Lisa Steed — whose leadership style is deeply rooted in collaboration and operational learning — networking-focused events and educational breakout sessions are likely among the most valuable aspects of the conference.
Rock the Red (Dress Code)
One of the more recognizable traditions of the Accelerate! Conference is the “Rock the Red” dress code featured during Monday’s daytime events. Rock The Red (Dress Code)
The color red is not only considered a symbol of encouragement for the Women In Trucking Association, but it has also been identified as one of the specific components of their brand identity; Attendees are encouraged to wear red during all of Monday’s Conference Activities to visibly demonstrate their support, confidence, and sense of community for those within the industry.